Marketing Hints and Tips
eBook Checklist: What You Need to Succeed
This blog details what you need to develop a successful and informative eBook that will help boost your online presence.
Infosheets are versatile, informative, and contain high-quality information that draws in a broad audience. To learn how to use infosheets to generate more web traffic and product sales, read this blog.
Four Reasons Infosheets Need to be in your Content Marketing Strategy
An infosheet is a 1- or 2-sided document that is fantastic for promoting new products and services and appealing to readers who may not gravitate towards blogs or technical papers.
Infosheets typically summarize technical characteristics, new product information, and essential company information in a brief and engaging format that’s easily promoted across several mediums. They are versatile, informative, and contain high-quality information that draws in a broad audience. Despite all that, infosheets often make up a small portion of many content plans. If you plan to build a loyal following and generate more web traffic and product sales, then infosheets should be part of the solution.
This blog details four key reasons why infosheets should be an essential pillar in your content marketing strategy and exactly how they will help your business’ online presence.
1. Infosheets are Short, Sweet, and Effective
Not everyone wants to read long, complex, and detailed information when learning about your business. Some people prefer short and sweet. Infosheets can appeal to those types of readers — with one sheet of high-quality content that has a clear focus; people will get the message right away and still be keen to learn more.
Infosheets are descriptive, to the point, and should be easy to read. For this reason, infosheets are ideal for promoting on social media; people will give them a quick read, and if they’re interested, they’ll move on to your website.
2. Infosheets Help Increase Product Sales
If people want glimpses into your newest product and service, then infosheets are the answer. Infosheets maintain quality over quantity, offering readers valuable and critical information about your new products or services.
With the easy and widespread promotion of your new product or service via an infosheet, new prospects will be directed to your website leading to increased web traffic, and hopefully increased product sales and revenue.
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3. Infosheets Share Essential Information
Infosheets are excellent for conveying technical and essential information about your business — but in an easily digestible format. Information on infosheets is detailed but varies from data visualizations and technical specifications so readers are able to easily ingest all the necessary information.
The ease of promoting infosheets, paired with essential business information, will help increase awareness around your business and product for new potential customers.
4. Infosheets Provide Consistent Brand Messaging
Diversifying your content plan is always a good idea; doing so ensures that information about your product and business reaches as many as possible. However, it’s imperative to maintain consistent brand messaging across all mediums.
Due to the highly focused information on an infosheets, they’re a fantastic way to keep brand messaging consistent, and other assets can follow accordingly. By providing consistent messaging, with infosheets as the foundation for technical and specific product information, prospects will consume your content and return to your website for new, informative content about your industry and business.
In Summary
Infosheets provide readers with specific, high-quality content that’s straightforward and to the point. Infosheets are also a magnet on social media; people are automatically drawn to them because they’re short and effective. Readers get to learn about your company in under three minutes — and if they’re interested, they will visit your website instead of continuing to scroll through social media. If you want to consistently engage with new prospects, then infosheets should be a core part of your content marketing strategy.
Although infosheets are only one sheet, it takes practice and time to create them. If you’re interested in incorporating infosheets into your content marketing strategy, visit our infosheet webpage to learn more about working with us and how our team can help get you started.